Stop losing deals to bad demos.
Get a quarterly report on your team's demo performance to make demo quality visible, measurable, and actionable, helping you coach your SEs to improve their demos and close more deals.
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Your team runs demos every day. But you only discover problems after deals are lost.
You know you need to work on your demos, but you don't have the bandwidth or visibility to review demos and provide meaningful feedback at scale to help your team improve.
Good habits stay invisible
You know your best SEs demo differently, but you don't know how to replicate their winning behaviours across the team.
Bad habits remain
Bad demo habits can be very hard to spot, but often repeat themselves from one SE to another.
Feedback comes too late
You often only learn about a bad demo when a deal has already been lost.
Gut feel, no data
You have an understanding of what is going wrong, but lack the data and evidence to properly support and coach your team.
Missing training materials
Creating coaching and training materials for your team from scratch doesn't scale, especially when you're already stretched thin.
An ongoing feedback system that helps you develop better SEs, deliver better demos, and win more deals.
Get the insights, feedback, and guidance you need to help your team get better step-by-step!
Actionable, specific feedback
Learn how your team is demoing today, what they're good at, and what they need to improve with meaningful feedback and ready-to-implement advice based on your actual demo performance.
- Diagnose what's holding your team back
- Coach with data, not gut feel
- Ship better demos within a month
Backed by a real demo methodology.
The report is based on a scalable, replicable demo methodology that can be used across your entire sales organisation to run better demos and speak a common language.
this month is discovery depth.
A structured analysis built on a proven demo methodology
Every recording is reviewed by me against a structured methodology built from years of running and observing demos that actually close.
- Built on 8 demo performance dimensions
- Real diagnosis, not summaries
- Concrete next moves for every SE
We score 8 dimensions of your demos and surface the top 3 things costing you deals.
A repeatable quarterly process, not a one-off audit.
- 01
Share quarterly recordings
→ nextYou share 5+ demo recordings or transcripts every quarter: Zoom, Gong, Gemini, Teams, or raw files. No setup, no integrations required.
- 02
Analyse and diagnose
→ nextEvery recording is reviewed in detail against the 8 dimensions of demo performance, then consolidated into team-level patterns.
- 03
Manager report
→ nextYou receive a detailed report showing how your team demos today, what's working, what isn't, and exactly where to focus next month.
- 04
Reinforce
Training materials, coaching prompts, checklists, templates, and blueprints alligned to the gaps the report surfaced.
- Repeats every month
Each cycle compounds: you see scores climb, gaps close, and patterns shift across the team.
Eight dimensions of demo performance.
Every recording is scored across the patterns that separate demos that close from demos that stall.
See how well your team sets the stage, creates clarity, and aligns customers around the goal of the demo.
What you get: See exactly how your team is doing and where to coach
A quarterly scorecard that shows exactly where each SE stands, and where the whole team is strongest and weakest.
| Category | Marcus | Claire | James | Nina | Anton | Team avg |
|---|---|---|---|---|---|---|
| Demo Framing & Expectation Management | 7 | 6 | 7 | 5 | 5 | 6.0 |
| Discovery & Insight Creation | 7 | 7 | 5 | 8 | 6 | 6.6 |
| Customer Engagement & Conversation Quality | 7 | 6 | 7 | 8 | 5 | 6.6 |
| Demo Control & Facilitation | 8 | 6 | 8 | 7 | 5 | 6.8 |
| Communication & Rhetoric | 7 | 6 | 7 | 7 | 5 | 6.4 |
| Relevance & Personalisation | 7 | 7 | 5 | 8 | 5 | 6.4 |
| Business Value Communication | 6 | 4 | 5 | 6 | 3 | 4.8 |
| Demo Structure & Flow | 7 | 5 | 7 | 7 | 4 | 6.0 |
| Commercial Progression & Next-Step Ownership | 6 | 5 | 6 | 6 | 3 | 5.2 |
| Overall Score | 6.9 | 5.8 | 6.3 | 6.9 | 4.6 | 6.1 |
Scores out of 10, color-coded so you can spot patterns at a glance.
Know exactly where to focus your time and energy
Every report ends with a ranked action list, prioritised by commercial impact and ease of implementation, so you know exactly where to start.
Observable patterns across all sessions.
Combined frequency across recorded demos. These patterns reveal team-level habits rather than individual outliers.
What better demos actually move.
Benchmarks from teams that demo against a structured methodology, month over month.
When teams run structured, effective and engaging demos vs. feature shows.
By managing expectations and setting clear next steps from the first call.
From communicating value in clear, business-relevant terms, not feature lists.
Across teams that adopt the methodology and act on quarterly reports.
Max Lüpertz
Founder, Presales Rockstars and demo ramp
I've spent over 15 years in presales, sales, and leadership roles, and made more demo mistakes than I can count. My mission now is to help others avoid those mistakes and make their demos more customer-centric, relevant, and engaging.
I've coached 500+ solution engineers to feel more confident and deliver demos that go beyond the product, and truly speak to what their customers care about.
Pricing that pays for itself after one closed deal
Go with a quarterly package, or get one quarter for free for an annual package.
See exactly what demo ramp looks like before committing to a program.
- 3 demo transcripts analysed
- Team performance report
- Top strengths and coaching gaps
- Recommended focus areas
- demo ramp scorecard
For SE managers who need a clear picture of how their team demos; every quarter.
- Up to 10 transcripts per quarter
- Full team patterns report
- Team-level coaching focus areas
- Templates and checklist library
For managers who want to know exactly which SE needs what, and a call with Max to act on it.
- Up to 20 transcripts per quarter
- Full team patterns report
- Individual SE scorecards
- Per-rep coaching focus areas
- Templates and checklist library
- Demo course access for all SEs
- 60-min quarterly strategy call with Max
For larger teams or managers who want Max directly involved in how their SEs develop.
- Everything in Pro
- Tailored transcript volume
- Max joins one live team session per quarter
- Direct Slack access to Max
- Custom reporting cadence
You have questions, we've got answers.
Still unsure? Book a call and we'll walk through your team's demos together.
Turn your demos into closed deals.
Get a feedback system that makes your SE team measurably better, every month.